Last updated: August 3, 2015
We're always working to make our services even better. One of the ways we do that is by analyzing information we collect and receive about users in order to figure out what they might be interested in. This helps us develop more engaging content and provide more effective advertising, which enables us to keep most of our services free.
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We collect and receive information about users in a few different ways:
-Information you give us. You can give us information directly. For example:
-Information we collect or receive when you use our Services. We also collect or receive information when you use our Services. We collect some of this information using cookies, web beacons, and other technologies. Depending on how you access and use our Services, we may receive:
Log information. This is information we automatically collect and store when you use our Services or other companies' websites and apps in the Variance TV Advertising Network. It may include, for example:
Device information. This is information we automatically collect and store about the device you use when you access our Services or the services in the Variance TV Advertising Network. (Note that by "device," we mean anything you use to access our Services. Device information includes, for example:
Location information. This information can include, for example, your device's GPS signal and information about nearby WiFi networks and cell towers. We get this information when you use location-enabled services like MapQuest, which can give you driving directions based on your current location.
-Information from third-party sources.We may receive additional information about you that is publicly or commercially available and combine that with the information we have collected or received about you in other ways. Also, we receive information about you when you choose to connect with social networking services while using our Services. Learn more about how that works here.
We use the information we collect and receive for the following general purposes:
-To provide our Services.We use the information we collect and receive to provide you with the Services you use or request. For example:
-To improve our Services. We also use the information we collect and receive to provide content and advertising that people are likely to find relevant and engaging. For example:
-To provide effective advertising. Many of our Services are supported by advertising, and some of our Services provide advertising on our websites and apps, and on third-party websites and apps. We use the information we collect and receive to make the advertising we provide more effective. Some of the ways we do this are:
-Affiliates. The information one Variance TV affiliate receives can be shared among other Variance TV affiliates.
-Business partners. We may share non-personally identifiable information with select business partners, who may use the information for a variety of purposes, including to provide you with relevant advertising.
-Other parties in response to legal process or when necessary to protect our Services. We may disclose your information-including the contents of your communications with other parties-to other parties, such as when we have a good faith belief that:
-Other parties in connection with certain business transactions. In the event that the ownership of Variance TV or an affiliate or their assets changes as a result of a merger, acquisition, sale of assets, or in the unlikely event of a bankruptcy, your information may be transferred to another company. If we believe a transfer results in a material change in the use of the information we've collected or received about you, you will be given the opportunity to opt out of the transfer
Companies that provide services to us or act on our behalf may have access to information about you. These companies are limited in their ability to use information they receive in the course of providing services to us.
Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. Such third parties include:
Note that some of these companies participate in industry-developed programs designed to provide consumers with choices about whether to receive targeted ads. To learn more, please visit the websites of the Network Advertising Initiative and the Digital Advertising Alliance.
It's important to remember that we don't control the privacy practices of these (or any other) third-party services. So we encourage you to read the privacy policies of the services before connecting to them.
Some web browsers may transmit "do not track" signals to the websites and other online services with which the browser communicates. There is no standard that governs what, if anything, websites should do when they receive these signals. Variance TV currently does not take action in response to these signals. If and when a standard for responding is established, we may revisit its policy on responding to these signals.
Although no one can guarantee the security of the information collected and received, we do employ a number of safeguards intended to mitigate the risk of unauthorized access or disclosure of this information. Examples of the types of safeguards we may provide (depending on the circumstances) include: